Farm Rio approached Accenture in 2021 to evolve its off-the-shelf e-commerce platform into a channel that could better reflect the brand’s unique energy — one that inspires exploration while supporting a frictionless shopping journey. The result was a decluttered design that lets the products’ rich patterns and vibrant colors take center stage. A minimalist interface allows the photography to sustain the brand identity, making the storefront easily adaptable to seasonal campaigns and new collections.

Video played a central role in elevating product presentation. Movement is embedded throughout the experience, encouraging exploration and guiding comparison and decision-making — ultimately supporting conversion.